Strengthen Your Marketing

 From Semplice Industry Marketing

Industrial companies today are struggling to get an appreciable return on their marketing dollar. It's not surprising considering the challenges companies like yours are faced with:

• Cost per visitor reached at trade shows has been trending sharply upward since 2005
• Trade publication print circulation continues its decline while at the same time ad prices rise to cover increased printing and postal costs
• Actual digital readership of trade publications is not yet bridging the gulf
• Industry publications are folding, merging or going "online only," reducing the number of outlets available for your message
• 31% of banner ads are blocked by user software
• Banner ads that aren't blocked are often placed in what have become "no-see" zones on web pages 
• When people do click through to your site from an ad, you can't tie those clicks to revenue
• Social media is the hot new thing, but how do you turn that into something that actually meets your bottom-line marketing objectives?

The system isn't broken—your company just may not have had a chance to adapt to its changes yet.

Free new guide, Get the Marketing Results You Need (to Meet YourTargets & Grow Your Company), gives you the basis for getting your marketing on track so that you can bring more money in the door while lowering your cost to acquire it.