December 2011

Manncorp's 'AUTO PROTOTYPER' Turnkey Line

Posted by Manncorp

Manncorp's 'AUTO PROTOTYPER' Turnkey Line: Exceptional Value for Entry-Level or Prototyping, $37,995 Complete.


For more information, please visit the website: Manncorp SMT Assembly Turnkey Lines

Manncorp BT300CP Lead-Free Batch Reflow Oven

Posted by Manncorp

Manncorp BT300CP lead-free batch reflow oven simulates large reflow soldering oven profiling with your laptop, PCB up to 9” x 14”


For more information, please visit the website: Manncorp Direct

Manncorp 7722 Bench-Top Pick and Place Machine Customer Reviews

Posted by Manncorp


ADAFRUIT, New York, NY – Phillip Torrone and Limor Fried
We spent months researching the best pick and place machines and companies, and we're thrilled with Manncorp. With the 7722 we will be able to grow our business and offer more products to more customers. From its compact size to its bottom vision, this is an ideal machine for our company which makes educational electronic kits.

ONE SAIL HK LIMITED, China – Peter Sorensen, Director
Thanks to our recently acquired 7722 Pick & Place, we are now able to offer better quality and quick-turn production. That's why Manncorp, with its superior service and wide range of products, is our prime SMT equipment source. In fact, we're now also planning the purchase of a reflow oven and selective soldering system from them.

MICROCHIP TECHNOLOGY, Chandler, AZ – Steve Melby, Sr. Engineer
We researched pick & place machines that would be flexible enough to accommodate our prototype, one-off requests in addition to requests for standard products. It was very difficult to find a solution as there are not many options in the market meeting these criteria. I traveled to 3 companies to view demos of their products but only one stood out as a solution for my specific need. Manncorp 7722 was the answer. We couldn't be happier.

Manncorp Desiccator Cabinets Introduction

Posted by Manncorp

Manncorp is a printed circuit boards desiccator cabinet supplier. Check out our 'Dr. Storage' Humidity Control Storage Systems, they can prevent no-lead soldering from wreaking havoc with your SM components & packages. Dr. Storage desiccator cabinets also allow trays and reels of MSDs (moisture sensitive devices) to be safely stored for extended periods in a dryer- than-Sahara RH atmosphere of 5% and less.
With the use of Manncorp Desiccator Cabinets, potential moisture related defects of IC packages and Printed Circuit Boards (PCBs) can be effectively and easily reduced or prevented, also the number of opportunities for moisture related production faults can be reduced.
Three Dr. Storage Humidity Control Storage Systems are provided by Manncorp:
Manncorp's Dry Zone Value Line has affordable, effective desiccator cabinet which can store components and boards safely and reduce moisture related damage to all types of active devices from PoP, Stacked Die, BGA, QFP, etc. The humidity range can be maintained under 5%RH.

Manncorp Dr. Storage Desiccator Cabinets comply with J-STD-033B and have two or more drying modules, so that regeneration of drying media is automatic. Drying modules can be mixed and matched, and replaced in the field. Customers can view comparison chart to find the difference between Manncorp Dr. Storage Desiccator Cabinets and Competing Makes.
Manncorp T40W Series desiccator cabinets have two functions. One is storing MSD parts at humidity range = 5% RH, another is resetting the floor life of parts that have been over-exposed to ordinary air containing humidity, by low temperature baking. Customers can view performance chart of Manncorp T40W Series desiccator cabinet on our website.


Come to Manncorp website to find great desiccator cabinets for your printed circuit boards.

Manncorp Christmas Party

Posted by Manncorp


Happy Holiday!!!

Innovative Marketing of Manufacturing Equipment

From U.S. Tech Magazine January 2012



Inline wave soldering system.
In the 1960s when transistors began to replace cumbersome vacuum tubes, a new industrial revolution was born. Soon, a young entrepreneur seized an opportunity. From his station wagon, Henry Mann began selling specially designed tools used to insert through-hole components in their holes in circuit boards. Back then, this was all done by hand — but this was soon to change. As the electronics industry advanced, and automated component placement machines appeared, Manncorp moved to the forefront, and today continues to offer state-of-the-art machines that cover the entire surface mount production process, from prototyping to mid-volume assembly.

The end products produced by today's electronics industry are not only exceptional in themselves; they are also marketed with great skill. Just consider the savvy and successful techniques of Apple, IBM, HP, Intel and numerous others through the years. There's another level of sales involved here — the machines that build these products — and that's where there's a big lapse in marketing strategy. Manncorp stands out as a major exception; as a surface mount manufacturing equipment source, it is likely to be acknowledged even by its fiercest competitors to be well ahead of the pack when it comes to marketing.

CEO Henry Mann's formidable list of electronics marketing firsts started in the late 60s with the publication of an equipment catalog containing detailed product descriptions and prices. In the boom era of the 80s and 90s, it was 400 pages thick and mailed to nearly 60,000 engineers. Other firsts included a fleet of 12 roving "Mann Vans" which demonstrated assembly equipment right at the customers' facilities.

Marketing Firsts
 

Not only did the company excel in marketing firsts, it achieved numerous design and manufacturing breakthroughs of specialized hardware, such as surface mount die sets used in the first LCD watches by Optel and Timex. Manncorp also produced the milspec component-forming tooling and machines for the circuit boards that Hughes Aircraft assembled for early NASA satellites.

These were major achievements for a high tech company whose leader had no engineering or manufacturing background. But those voids were overshadowed by Mann's innate ability to recognize and develop products that fill a need coupled with an intuitive grasp as to how they should be marketed.

When the Web was in its infancy, Mann was among the first in this industry to seize its potential as a marketing medium, erecting a website that was more than just a product showcase — it produced sales by generating instant quotations online, direct-to-user without the aid of a salesperson. Early on, the company also began using e-mail to inform customers and prospects of new products — and still does so on a regular basis.


High-speed pick-and-place assembly system.




Today, on-line shopping carts are filled by OEMs and contract assemblers from all over the world — from $10 parts to $500,000 equipment lines. As a result, the company has been able to spin off two other websites. One is www.smtsolderpaste.com, which is an online source for solder paste sold and shipped direct to end users. In less than two years, the site has reportedly generated significant market share by offering quality pastes a lower cost.

And a recent launch, www.manncorpdirect.com, is poised to become a new shopping experience for users of surface mount assembly equipment for low-to-mid-volume benchtop categories . According to the company, the new site will be making a major assault on the unbranded machines that wind up on our shores. U.S. purchasers of unbranded equipment — initially lured by low price — unfortunately find that they have no recourse to deal with machine failures because of a lack of service and replacement parts. They are also frustrated by worthless user manuals written in gibberish — often very poor computer translations into English that's not English.

Broad Range of Equipment

 
Manncorp service, support and warranties will also apply to purchases made at www.manncorpdirect.com along with "pricing that rivals that of unknown and unsupported brands." Equipment categories include component counters, dry boxes, conveyors, depanelers, lead formers, reflow ovens, wave solder machines, stencil printers, rework equipment and benchtop pick-and-place systems — all available for fast delivery.

Rework station provides both top and bottom hot air heating.




Consumer products win sales based on their inherent glamour and status-generating appeals, along with the ability to improve the user's life while saving time. Most of those benefits don't apply to screen printers, pick-and-place machines, reflow ovens, and other production machines. Successful marketing requires facts, not emotional appeals. Henry Mann does it by simplifying the benchmarking process, allowing web visitors to easily evaluate machines against the competition.

Looking ahead to 2012, plans call for numerous new products as well as upgrades to existing equipment lines. In addition, by late summer of 2012, the company expects to be in its newly constructed 20,000-ft.2 headquarters located less than a mile from its present suburban Philadelphia location.

The company is now taking orders for early 2012 delivery of the new HS series of faster and higher throughput 6 and 8-head pick-and-place models, with placement speeds of 18,000 to 25,000 cph. Starting prices are low, making these machines the company's long-anticipated step-up to high-speed ultra-flexible systems at considerable savings.

LED equipment lines will also be expanded to accommodate the growing demand for high-speed (25,000 cph) placement systems with expanded board lengths and larger feeder capacities that allow the machines to also perform as high-throughput SMT pick-and-place systems. Through-hole LED insertion systems and odd parts placement capability will also be available next year, along with a new fully automatic inline vision printer designed for large LED boards.

Pick-and-Place Systems

 
Benchtop pick-and-place systems, favored by high-tech sector start-ups and university engineering departments, will also undergo have serious upgrades for ultra-reliable placement of today's parts ranging from 0201s through large QFPs and BGAs.

A new low-cost large-board manual stencil printer for large panels or LEDs with camera for through-stencil viewing will be added. A fully automatic version with fiducial recognition will follow.

In the rework department, a new high-precision model is being introduced that will process ultra-fine chips down to 01005. Mann anticipates that it will be half the price of systems presently available with similar features.

Other post-assembly products include a new low-cost AOI system as well as an automatic solder paste inspection station.

The company's successful affiliation with KIC — which began this year — will be scaled upward with inclusion of KIC's Auto Focus Power as a value-added feature for most of the company's CR Series Reflow Ovens. This process-optimizing software greatly simplifies start-up profiling.

Manncorp also plans to introduce a standalone selective soldering system that combines fluxing and automated point-to-point soldering.

Growing Offshore Markets

 
When asked if there were any unmet marketing challenges, the CEO admitted that his company has been engaged in a work-in-progress effort of understanding and addressing the PCB assembly requirements of growing offshore markets. "Right now, over 30 percent of our sales are outside the U.S. and Canada. But we still need to improve by making our website easier to understand and by giving ultra-high priorities to installation and after-the-sale service," he said.

Manncorp has sales and demo facilities in Willow Grove, PA and San Diego, CA, with other offices in Guadalajara, Mexico and Shenzhen, China. The company also maintains a major presence at American Competitive Institute (ACI), an equipment training and demonstration facility sponsored by the U.S. Navy, where Manncorp machines are available for hands-on demo. ACI is near Philadelphia's International Airport.

Sales engineers on both the East and West Coast are reachable by phone, e-mail or text to discuss applications and to answer questions. There are also four full-time techs who install, train and service Manncorp equipment. The marketing staff includes a director who also oversees public relations and branding, a graphic designer, tech writer, IT technician, a social media and web analytics supervisor and an administrative assistant. They support the rest of the Manncorp team that includes service personnel, sales engineers — plus QA and logistics personnel based in the U.S. and overseas, who all work in close support with the numerous factories that produce Manncorp equipment.

Manncorp Pick and Place Machine MC 392 Customer Review

Posted by Manncorp

Manncorp MC-392 Dual-Head, Ballscrew Drive Pick and Place System with Linear Encoding and Cognex® Flying Vision for 30µm, 3 Sigma Placement Accuracy.


Cervis, Inc., Warrendale, PA, -- Bob Thomas (MC-391)
"Your technical engineer's commitment to the customer, his knowledge of the equipment and overall attitude were keys to the successful integration of Manncorp equipment into our manufacturing process. We are very pleased by your service and look forward to a long-term relationship with Manncorp. Again, thank you!"

For more information, please visit the website: Manncorp MC 392 Pick and Place Machine

Manncorp PCB Defluxing & Cleaning Machines

Posted by Manncorp



For more information, please visit the website: Manncorp PCB Defluxing & Cleaning Machines

Manncorp New SMT Solder Paste

Posted by Manncorp

For over 30 years, thousands of SMT assemblers have relied on Manncorp as their source for SMT equipment. Solder paste is no less a vital link in the assembly chain. That’s why we supply pastes with the highest credentials and offer them at considerable savings online direct with an unconditional guarantee of satisfaction.

We have new SMT solder paste available online now



For more information, please visit the website: Manncorp SMT Solder Paste

Manncorp Now Offers New Selective Soldering Machine

Posted By Penny Tang, Manncorp

Manncorp Selective Soldering System IS-300: Replace Labor-Intensive Hand Soldering While Eliminating Defects Caused by Wave Machines

Although the trend to miniaturization is ongoing, our industry still relies strongly on through-hole for specialty components. Connectors, capacitors and high-power devices continue to be soldered by hand or wave machines. That's why it is not unusual to see operators who tediously hand-solder components lead-by-lead alongside automated production equipment. Nor is it uncommon to witness a wave solder machine uneconomically and inefficiently used for the sole purpose of soldering a few through-hole parts per board.


















For more information, please visit the website: Manncorp IS-300 Selective Soldering Machine

Manncorp Replaces MC384 with Enhanced P&P at Same Price

Posted by Mike Schwartz, Marketing Director of Manncorp

A new replacement for the widely sold MC384 pick and place has been announced by Manncorp. Aside from the many technological and mechanical breakthroughs permitting improved flexibility, accuracy and speed (5,000 cph), the new MC385V1V pick and place machine, according to CEO Henry Mann, “Is totally compatible with its predecessor, allowing the 1,000+ MC384 owners worldwide to use existing feeders and programs in the new machine without concern.”

Another bit of good news is the pricing, which at $49,995, remains identical to the discontinued MC384. A dual-head version, the MC385V2V pick and place machine with a speed of 8,000 cph, is also available for $59,995.

























The new machines feature exceptional placement accuracy of 30 µm, 3 sigma, enhanced by vibration-free, rigid unibody steel frame, ball screw X-Y drive and linear encoders with high-speed servo motors. Cognex® on-the-fly and upward-looking vision is standard for a placement range of 01005s to 150 mm x 100 mm devices. Quick changeovers are the norm with the 128 smart feeder capacity. Large boards of up to 435 mm x 340 mm (17.1” x 13.8”) can be accommodated.

Social Media – Finally Ready for Electronics Manufacturing?

Posted by Beth Dickinson, TFI Marketing Consultant

By now, the benefits of social media for B2C marketing are clear — fostering intense brand loyalty, gaining valuable customer insights, and generating buzz. But in B2B marketing, particularly for electronics manufacturers supporting brand-name customers, it’s been more of a puzzle. What does social media have to offer component distributors, solder-paste makers, and contract manufacturers? Read on — if you look beyond viral videos, Facebook contests, and celebrity Tweets, the answer is “plenty.”

Today companies as varied as Newark, Indium, Creation Technologies, and Brocade are using social media to expand their networks and influence, troubleshoot product and process issues, serve customers, recruit employees and partners, attract business, and support positive brand awareness.

Online communities have been highly successful social media channels in the electronics industry, with LinkedIn seeing an explosion of company profiles and professional groups (like IEEE). TFI’s recent study on electronic design engineers found that online communities serve an important role in helping engineers to source and evaluate components. Companies that foster these communities see a positive return. Component distributor Newark’s element14 is a case in point — since launching element14 in 2009, their site engagement (a key metric that can include user activity such as posts, replies, and time on site) increased 47%.

Solder-manufacturer Indium Corporation’s blog shows another way of establishing credibility and effective customer outreach. With experts blogging on an array of topics, they attract a wide range of potential customers to their website. As Indium Product Manager Tim Jensen says, “We have a lot of customized products for which there may be only 3 or 4 people seeking a particular configuration. Social media fosters different sets of information; so when a customer looks for a wacky application, they may find us. Without social networking tools, that customer would never come in contact with us.”

More companies are discovering that this type of targeted outreach holds greater potential for profitability than traditional marketing channels such as advertising and trade shows. Janelle Urchenko, Marketing and Special Projects Manager at mid-sized EMS Creation Technologies says, “We’re embracing the possibilities of building relationships through avenues like our Twitter and LinkedIn accounts, as well as the upcoming launch of our company blog.” She appreciates support from the top for this initiative: Creation’s CEO Arthur Tymos launched his own blog in early 2011.

B2B OEMs have seen this coming for a long time. Brocade hosts a robust social media site with successful Twitter feeds, Facebook pages, blogs, online forums and more. Senior Manager of Corporate Affairs Jeff Rangel says about Twitter alone, “…with thousands of followers on Twitter, it has been a valuable vehicle in sharing ideas and directing stakeholders to additional resources such as the company Blog, Facebook, and more.” He adds “As a suite of tools, social media platforms are a must do.”

This is not to say that you should ditch trade shows or any other traditional marketing channels completely. Most people we’ve talked to see social media as a great adjunct but not a full substitute for traditional marketing. And keep in mind if you’re fostering an open forum for discussion, you’ll need to invest in monitoring it.

Think about your audience — do they need a trustworthy forum for sharing issues and ideas (LinkedIn and other online communities)? Timely updates on urgent industry or product issues (Twitter)? A place to get empathy for industry issues (Twitter, Facebook, and online forums)?

What are your thoughts on social media for the electronics manufacturing industry? What do you think is effective and what not so effective? Post a comment.

Our Responses to “Social Media – Finally Ready for Electronics Manufacturing?” by Manncorp CEO Henry Mann

Henry Mann says:
December 6, 2011 at 1:59 pm

Since your incisive article did not touch on social media opportunities within the capital equipment segment of the electronic assembly industry, I’d like to point out what we at Manncorp have been doing. For 30 years, we’ve been a major marketer / manufacturer of surface mount assembly equipment. Over the past decade, the Internet has been our prime vehicle for providing information and quotations for pick and place machines, stencil printers, reflow ovens and related equipment. Sensing a new opportunity with the rise of social media, a year ago we added Penny Tang as Director of Social Media and Web Analytics to our marketing staff. She promptly expanded our reach on Facebook, Twitter, and product videos on YouTube. Thus far, results have been impressive – giving our sales and tech personnel opportunities to engage in dialogs with customers and prospects worldwide who require special applications, product information or after-the-sale support. These are openings for sales, product development and opinions that would probably never have arisen were it not for social media. Although your article was informative, without realizing it you underscored the fact that our industry which owes its existence to cutting edge products, has been painfully slow in adopting this newest discipline in communications. Could it be that our customers are younger, brighter and more enterprising than we, their suppliers? It certainly appears that way.

Beth Dickinson says:
December 6, 2011 at 2:52 pm

Kudos to Henry Mann and Penny Tang for having the foresight to jump into social media and for providing excellent examples of its successful use in the industry!

Manncorp Pick and Place Machine Customer Picture

Posted by Manncorp

This is a great picture of our customer Limor Fried from Adafruit Industries with Manncorp 7722 benchtop pick and place machine. Special thanks to Adafriut Industries and Forbes Magazine.
































Adafruit Industries is a company who assemble circuit boards.

Manncorp Wave Solder Machines I

Posted by Manncorp

Manncorp Lead-Free Wave Solder Machines for Every Application


Introducing The Ultra-Compact 16.350 Wave Solder Machine by Manncorp

Our Best-Selling Dual-Wave Lead-Free Soldering System Is Now Available in a Smaller, More Economical Model!


Manncorp Compact 28.400 Wave Solder Machine

Our Most Affordably Priced, Lead-Free, Dual-Wave Soldering System for Medium- to High-Volume Production...Only 9 Feet Long!


Manncorp Compact 32.400 Wave Solder Machine

Just Over 10 Ft. In Length... No Other Lead-Free, Dual-Wave Soldering System Provides So Much Performance for So Little!


For more information, please visit the website: Manncorp Lead-Free Wave Solder Machines

Manncorp Benchtop Wave Solder Machines

Posted by Manncorp

We have three different kinds of benchtop wave solder machines


BW350 Bench-Top Wave Machine
Uses Less Solder & Energy; Occupies Fraction of Larger Systems’ Space


Manncorp 2100T Auto-Dip Soldering Machine
Fast, Efficient, and Reliable Alternative to Manual Lead-Free Soldering


Manncorp 120 Mini Wave Solder Machine
Lead-Free Mini Wave Machine is Ideal for Selective Soldering Applications


For more information, please visit the website: Manncorp Benchtop Wave Solder Machines

Manncorp Lead Cutters and Formers

Posted by Manncorp

Manncorp’s axial lead formers put no stress on components— or your budget. They’re fully adjustable for pitch and cut length. Set-up is easy, with no tooling required. On the mechanical units, the ball bearing bushings are sealed in the crank to ensure accuracy. As your business grows, your lead-processing can be handled by machines such as the RT-86.

With smooth shearing action, comfort, safety, and its light weight Manncorp’s axial lead cutters / formers may be the ideal tool for your needs. Additionally, Manncorp radial cutters can achieve production rates up to 25,000pph. These units have independent rotary disc cutters for longer cutting life. Automating your cutting means you’ll save big in PCB assembly while you simplify your component insertion tasks.


For more information, please visit the website and get prices online: Manncorp Lead Cutters and Formers

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